Retail Media Sponsored Products

Sponsored Products are retail media promotions that spotlight items already present in your catalog feed. They inherit prices, availability, and product data directly from your integration, and they remain eligible wherever your placements allow promoted results to appear.

Need to highlight brand creatives as well? Combine Sponsored Products with Display Ads inside the same campaign to cover both product-led and creative-led inventory.

Sponsored Product Building Blocks

Sponsored Products reuse the core Retail Media concepts:

• Product Data & Advertisers determine which items an advertiser is even allowed to promote.
• Campaigns & Promotions hold targeting rules, budgets, CPM bids, and scheduling for each advertiser push.
• Locations, Placements, Variations decide where on the site sponsored listings can appear (for example, top of Search Results, inline on Product Listing Pages, or a right-column rail).
• Selection Strategies & Quality Scores ensure promoted products stay relevant and let you prioritize between campaigns.

The sections below outline each step.

Prepare Product Eligibility

1. Integrate product data with the attributes that distinguish advertisers (for example, Brand, Manufacturer, or custom keys). Retail Media references these fields when defining which products an advertiser controls.
2. Define Advertisers inside My Relewise and map them to the matching product attributes. You can allow an advertiser to promote all products with a given attribute or limit them to subsets using additional filters.
3. Maintain product freshness through your usual product integration jobs. Sponsored products automatically inherit inventory status, pricing, and metadata, so no extra upload is required once set up.

With these prerequisites complete, advertisers see exactly which SKUs they can attach to campaigns.

Configure Locations and Placements

Sponsored Products share the same Locations hierarchy as Display Ads. To ensure promoted products show up where you expect:

1. Open the placement (e.g., Search Results → Top, Product Listing Page → Right Rail).
2. Specify how many sponsored results can be injected for each variation (desktop/tablet/mobile).
3. Decide whether sponsored results appear before, after, or mixed into organic listings.
4. Optionally allow Display Ads alongside sponsored results to sell bundled inventory.

Placements act as inventory controls, so you can dedicate premium spots (like the very first result) or blend sponsored and organic content throughout the page.

Add Products to a Campaign

1. Open an advertiser campaign or create a new one. Set the CPM and optional spending cap.
2. In Promotions, choose Add Sponsored Products Promotion.
3. Pick the placement/location that should render the promotion.
4. Define the Product Filter. You can:
   • Use the advertiser’s entire product catalog.
   • Narrow to specific collections (category scopes, product attributes, “on sale” flags, etc.).
   • Layer in Search Term triggering so the promotion only runs when the shopper query matches certain patterns.
5. Set the preferred number of products per impression, then activate and save.

Campaigns can include multiple promotions targeting different placements (for example, one promotion for search terms and another for the category page sidebar) so long as the products remain eligible.

Ensure Relevance and Priority

Sponsored Products respect two complementary controls:

• Quality Score Thresholds (configurable globally, per placement, advertiser, or promotion) govern how closely a product must match the shopper’s intent before it is eligible. Learn more in Quality Score Thresholds for Retail Media.
• Selection Strategy uses the Relative-Promotion-Bid model: when multiple campaigns compete for the same slot, the campaign with the higher relative CPM wins more impressions. See Selection Strategies for details.

Together, these tools keep on-site advertising relevant while still honoring your contractual commitments.

Measure Performance

Sponsored Product metrics live on every campaign’s Performance tab:

• Impressions – how many times the sponsored products rendered.
• Product Views – the downstream catalog views generated by the promotion.
• Sales & Quantity – attributed orders and units.
• Revenue – reported in the currency captured during checkout (no conversion is applied).
• Performance over time – charts impressions, clicks (if tracked), and revenue per day.

Use these insights to fine-tune CPM bids, adjust targeting, or retire underperforming promotions. Because sponsored products point to actual SKUs, you can tie performance directly to commercial outcomes.

Best Practices

• Keep advertiser product catalogs tidy—use tags or collections to quickly assemble new promotions around seasonal pushes.
• Reserve high-impact placements (for example, the first search result) for premium CPMs to create clear value tiers.
• Pair sponsored products with display creatives to deliver both brand storytelling and conversion-ready items on the same page.
• Regularly audit Quality Score thresholds to balance reach and relevance, especially when expanding to long-tail queries.