Email Recommendations

Aside from Relewise's normal recommendation function, you may also integrate the personalized recommendation experience into your email marketing, through the use of one of our third part integrations.

Relewise's email recommendations function by populating an image template that you provide to us, with data from your data set. This data can be filtered according to your needs. The recommendations are then generated as a block of HTML, which can be copied into the body of your email marketing system of choice. Email recommendations are personalized based on your behavioral tracking.

To get started with email recommendations, you will need to provide Relewise with three things:

• The image template you want to use for rendering your recommendations
• The filters you want to be able to apply to your recommendations
• The email marketing system you are using (if we do not already have an integration for your system of choice, fear not; reach out and we will see what we can do!)

Email Recommendations: Image Template

To display an email recommendation, the image must first be constructed and rendered. The basis of each recommendation is an image template, into which the relevant data (product image, price, specs, etc.) is poured. Creating this template can be done in a few different ways:

• Using confect.io, you can create and manipulate your template easily through an intuitive UI, which gives you optimal control of the process.
• If you are working with an implementation partner, they will be able to create this template according to your specifications, as part of your design project
• Relewise can assist in creating this template for you. Be aware that this will be counted as billable hours, as per the contract you have signed with us.

Email Recommendations: Filters

To help narrow down the scope of your marketing efforts, you may provide Relewise with a list of the criteria that you wish to be able to filter your recommendations on. Examples of these filters could be:

• Include Categories
• Exclude Categories
• Brand(s)
• Tags
• Price range, from → to
• Limit to products on sale

The filters are limited only by the usecase you have, and the data you provide to Relewise. Consider what you are likely to want to limit/specify products in recommendations by.

Email Recommendations: Email Marketing System

With the image template and filters set up, Relewise will be able to generate email recommendations for you. However, in order to properly utilize the personalziation feature, we have to connect the recommendations being generatd to the unique ID schema of the marketing system you are using. Therefore, it is important that you consult out list of third part integrations and ensure that the system you are using is listed here.

If you are using a system not on the list, please reach out to us and discuss what options we have for getting you set up anyway. The current integrations allow you to gain access quickly and easily - but it is possible that we may be able to set up an integration for your system regardless.