Analytics

The Analytics menu item has three sub items: Revenue, Product Performance, and Analyzers Live View.

Revenue

The Revenue page is where you get insight into how much revenue is generated on the site, and how much of it has been through elements personalized by Relewise. At the very top of the page, you can select language and currency, as well as a time period to filter reporting by.

Filtering what data to report

Overall performance

After that overall performance numbers for Relewise are displayed. Following that performance details for all personalized elements are displayed, grouped by location.

Overall performance metrics for Relewise

Total (Identified): Total revenue and the number of orders by users, who have accepted tracking cookies.

Total (Anonymous): Total revenue and the number of orders by users, who have not accepted tracking cookies.

Revenue via Relewise: Revenue from orders with at least one product whose presentation was personalized by Relewise, e.g. as part of a "Others have also bought"-suggestion (Direct), as well as revenue from orders where a product whose presentation was personalized by Relewise, was used to navigate the site by a user without being purchased (Assisted).

Orders via Relewise: Number of orders with at least one product whose presentation was personalized by Relewise, e.g. as part of a recommendation band (Direct), as well as the number of orders where a product whose presentation was personalized by Relewise, was used to navigate the site by a user without being purchased (Assisted).

Performance metrics for a location with two personalized elements

Recommendations: Number of personalized impressions and items for a given location. One location may contain multiple personalized items, e.g. the product details page containing a list of both complementary as well as supplementary products.

For each personalized item you can see the following performance details:

Revenue via Relewise Revenue from orders with at least one product whose presentation was personalized by this personalization element, e.g. as part of a "Others have also bought"-suggestion (Direct), as well as revenue from orders where a product whose presentation was personalized by this personalization item, was used to navigate the site by a user without being purchased (Assisted).

Orders via Relewise Number of orders with at least one product whose presentation was personalized by this personalization element in Relewise, e.g. as part of a recommendation band (Direct), as well as the number of orders where a product whose presentation was personalized by this personalization element, was used to navigate the site by a user without being purchased (Assisted).

Recommendations The number of personalized impressions and items for this personalization element.

Product Performance

Product performance allows you to view the performance level of your best and worst achieving products. The view is split into five distinct categories:

High Potential: Product with low traffic but high conversation rates.

Trending Up: Products that performed well/showed the greatest growth rate over the previous period. A period here is defined as the interval chosen at the top of the page, and this performance metric measures the previous period of the same length as what is currently selected.

Top Selling: Products with the highest conversion rates.

To Improve: Products with high traffic but low conversion rates.

Cart Openers: Products that are typically the first to be added to a user's basket.

The Product Performance page offers a holistic overview of your products

Analyzers Live View

If you are using Analyzers via Relewise, the Analyzers Live View page lets you follow their performance in real time, as well as graphed over time.

The Analyzers page affords you an overview of your active analyzers over time