Merchandising

Merchandising is a way for you to affect the results of searches and recommendations by boosting, burying, filtering or pinning products, product categories, content pages and content categories. This can help you advocate certain products that you know have a high conversion rate but low viewership, or bury some products that are prone to getting returned and refunded.

Merchandising is a powerful tool that lets you improve the visibility of important products and pages, or filter out products you do not want to show in your search results. Learning how to use Merchandising rules enables you to get the most out of your Relewise experience, and lets you fine-tune your search and recommendation algorithms to perfectly fit your needs.

To learn more about the Merchandising interface, click here.

Boost/Bury

A boost/bury rule affects the relative weighting of an entity, such as a product, in a positive or negative direction, thus causing the entity to either become more or less prominent in the search or recommendation results they might be shown in.

Specifically, boosting and burying is done on the basis of the entity's relevancy score, which is calculated off of its popularity between sales and views, and the direct relevance to the user viewing it. This means that a boost or bury score is relative to the score that exists on the entity, and should not be considered as a fixed value.

For instance, if product A has a relevancy score of 50, and product B has a relevancy score of 10, a boost of 10% will have a disproportionate effect on the two: Product A's relevancy becomes 55, while Product B's relevancy becomes 11.

To learn more about boosting and burying, click here.

Typical use case, Boost

Boosting is useful when a certain product or brand has a high profit margin, and you want to promote it in searches and recommendations.

To learn how to boost on product profit margin, click here.

Typical use case, Bury

Burying is useful when a product is getting returned a lot, and you want to lower its ranking compared to other, more stable sellers.

Filter

A Filter rule prevents entities from being shown in searches and recommendations. Please note that the Filter Rule works as an exclusive filter, meaning that it filters all the selected entities out of search and recommendation results. This is opposite to Relewise's general request filters, which are inclusive, and define what entities should be the only ones allowed to be returned in results.

Typical use case

Filter rules are typically used to filter out products that are out of stock.

To learn how to filter out out-of-stock products from request results, click here.

Pin

The Pin rule is used to lock a particular entity to a specific position in a recommendation slider. Please be aware that the Pin rule only affects recommendations at this time.

A pin rule cannot be used to make a specific position in a recommendation cycle between a set list of products. To learn more, click here.

Typical use case

When you want to display your best selling product on the power step to boost visibility.