Retail Media

Retail Media allows you to merchandise both sponsored products and branded display creatives directly inside the shopping journey. Sponsored products blend into search results and product listings, while display ads (hero banners, tiles, video, etc.) occupy dedicated placements that you control. Together they give you flexible inventory you can sell to brands without sacrificing the native look and feel of your site.

TIP

To ensure that the advertisements you are showing to your users are relevant, use of Retail Media is dependent on using Relewise's Search and Personalization engine.

Retail Media currently supports two promotion types that can run side by side:

• Sponsored Products highlight products that already exist in your catalog and are synced through your product integration.
• Display Ads let advertisers supply on-site brand creatives (hero banners, tile banners, video, etc.) that you manage, schedule, and report on directly in My Relewise.

At its core, Retail Media breaks down into three distinct parts: the Advertisers who own inventory, the Campaigns that dictate targeting and budgets, and the Locations that define where promotions render on your site.

Core Building Blocks

Advertisers

Advertisers map your catalog data (brand, manufacturer, category, etc.) to the partners that are allowed to promote. Each advertiser maintains its own campaigns, creative assets, and eligibility rules, giving you a clear overview of who controls which products and placements.

Campaigns

Campaigns are where you set CPM bids, budgets, schedules, and promotion filters. They can mix Sponsored Products and Display Ads, target specific placements, and even trigger on high-intent search terms.

Locations

Locations describe the page types, placements, and device-specific variations where retail media can appear. Use them to balance customer experience with sold inventory, and to decide whether a placement allows sponsored products, display ads, or both.

Retail Media vs. Merchandising

Although similar, Retail Media differs from Merchandising by focusing on advertising within the site itself, while Merchandising deals with the strategic planning and presentation of products to enhance the shopping experience. Ideally, both Retail Media and Merchandising should be working together on your site, to enhance the experience of the user through a mix of personalized page content, targeted advertisement spots, and optimized, strategic marketing.

Want to understand how bidding conflicts are resolved? See Selection Strategies inside Retail Media campaigns.