Retail Media Display Ads

Display Ads extend Retail Media with on-site brand creatives that you can sell, schedule, and report on just like Sponsored Products. They reuse the same advertiser, campaign, and location concepts, but introduce their own asset workflow inside My Relewise.

A Display Ad is a visual campaign asset, that can be represented in any shape or form (hero banner, tile banner, video, ...) and it's always linked to a specific Advertiser.

In contrast to Sponsored Products, which is a promotion type that references products already in the catalog, and maintained via product integration, a Display Ad is an entity, that is managed directly within My Relewise.

Because Display Ads are entities, not product references, you control their creatives, landing pages, and availability without touching your product feed. Campaigns can therefore highlight brand moments (hero banners, tile banners, inline tiles, etc.) while sponsored products continue to drive product-level conversion.

Display Ad Building Blocks

Display Ads rely on the existing Retail Media hierarchy:

• Display Ad Types describe what creatives should look like (for example Hero Banner vs. Tile Banner) and which data fields the business user needs to fill in.
• Locations, Placements, and Variations determine where ads are allowed to appear, and whether they sit next to or inline with sponsored products.
• Advertisers and Campaigns provide budgets, targeting rules, triggers, and reporting. A campaign may include sponsored products, display ads, or both.

The remainder of this page walks through each step.

Define Display Ad Types

1. Navigate to Retail Media → Settings → Display Ad Types in My Relewise.
2. Create a type per creative surface you plan to sell (for example, Hero Banner for full-width imagery, Tile Banner for right-column tiles, Video for rich media).
3. Each type can have any fields associated with it, such as:
   • Image URL – where the creative asset is hosted.
   • Link URL – the landing page you send the shopper to when they click the ad.
4. Save and enable the type so it can be referenced elsewhere.

These types act as templates, letting advertisers reuse creatives across multiple campaigns while you retain control over format and placement.

Enable Locations and Placements

Display Ads share the same Retail Media Locations as sponsored products. To allow a placement to serve display ads:

1. Open the relevant location (for example, Product Listing Page → Hero Banner or Search Results → Top).
2. Select the placement variation (desktop, tablet, mobile, etc.) that should expose creative inventory.
3. Enable the Display Ad Types that are allowed in that placement and define how many should be shown before, after, or mixed with sponsored products.
4. Adjust the preferred counts so you can, for example, always reserve one hero spot for a display ad while still serving sponsored products beneath it.

You can dedicate placements purely to display ads (for instance, a right-hand column of tiles) or allow them to appear inline with organic and sponsored product grids when inventory exists.

Create Display Ad Creatives

With placement inventory enabled, advertisers can begin supplying creatives:

1. Open an advertiser in My Relewise and ensure the advertiser is allowed to promote display ads in the desired locations.
2. Under the advertiser, create a Display Ad, pick the type (Hero Banner, Tile Banner, etc.), paste the image URL, and define the landing page.
3. Save and enable the ad. Over time an advertiser can maintain a library of creatives, each ready to be attached to future campaigns.

Because display ads are tied directly to an advertiser, you do not have to maintain additional product data, and you can keep the creative inventory synchronized with the campaigns that purchased it.

Add Display Ads to a Campaign

Campaigns manage budgets, dates, triggers, and promotions across all promotion types:

1. Open or create a campaign for the relevant advertiser and set the CPM and optional spending cap.
2. In the Promotions section, choose Add Display Ad Promotion.
3. Pick the location and placement that should show the creative. The UI filters the list to only show display ads that match the placement type (for example, only hero banners can be attached to hero banner placements).
4. Define when the promotion is allowed to run. You can target by category scope (e.g., Laptops and its parents), by search terms (starts with "head"), by language, or any of the other familiar Retail Media triggers.
5. Activate and save the campaign.

You can dedicate a campaign entirely to display ads (for pure brand takeovers) or keep serving sponsored products in parallel. When a placement is configured to allow both, Retail Media respects the preferred counts you defined so that creatives and product tiles co-exist predictably.

Performance and Reporting

Display Ads automatically plug into the existing Performance tab for each campaign:

• A new Display Ad metrics panel shows Impressions (how many times the ads were served) and Clicks (tracked when the shopper follows the landing link). Because display ads are not tied to SKUs, no revenue is attributed directly to them.
• Performance-over-time charts now plot both sponsored product impressions and display ad impressions/clicks per day, helping you compare engagement trends.
• The daily clicks graph provides at-a-glance insight into how compelling each creative is without waiting for end-of-campaign recaps.
• A new table lists every display ad attached to the campaign together with its individual impression counts, making it easy to report back to advertisers on exactly which creatives delivered visibility.

Use these metrics to validate inventory commitments, tune targeting, and iterate on creatives just as you would with sponsored products.