Retail Media Advertisers

At the top level, Retail Media is based on your Advertisers and the campaigns you negotiate with them. Within Relewise, an advertiser can be defined by any Data Key that you have integrated with your product entities—Brand, Manufacturer, Category, or a bespoke attribute.

Because advertisers own the relationship with both Sponsored Products and Display Ads, getting the advertiser model right ensures every promotion type stays within contract.

Map Products to Advertisers

1. Ensure your product integration contains the attributes you plan to use for advertiser ownership (for example brand=Apple).
2. In My Relewise, create an Advertiser entry per contracted partner and map the relevant product attributes to it.
3. Optionally narrow eligibility with additional filters (specific categories, tags, on-sale flags, etc.) if an advertiser only controls a subset of its catalog.

Each advertiser can have multiple campaigns associated with it, giving you a comprehensive view of active, proposed, and archived work on that advertiser’s overview page in My Relewise.

Control Promotion Types Per Advertiser

When editing an advertiser, you can explicitly allow:

• Sponsored Products in specific locations and placements.
• Display Ads for certain placements (for example hero banners on the product listing page).

Restricting promotion types at this level ensures that the right creatives and SKUs are even available to downstream campaign managers.

When combined with Quality Score thresholds and campaign-level targeting, the advertiser model keeps your site’s paid inventory relevant while staying aligned with contractual obligations.